Hello,
I’m a multi-disciplined creative with 20+ years in advertising business.
All this time, while creating, collaborating or leading teams, my focus has been doing work that becomes culturally relevant and feels less like an ad and more like content and entertainment.
I’ve been playing roles as Creative Director, Executive Creative Director and CCO at some of the most creative agencies in Brazil: Young&Rubicam, Africa DDB, R/GA and Tribal. My last gig was running the Brazilian office of Tribal Worldwide as CCO and Co-President.
In my career I’ve had the opportunity to learn from inspiring teams and clients, doing work for relevant brands which truly believe that creativity is key to bring more results, such as Nike, Samsung, AB Inbev, Google, Youtube, Procter&Gamble, Itaú and Bradesco (largest private banks in Brazil), Natura, Pepsico, Tim Telecom, Nextel, to name a few.
My passion for creativity, combining storytelling - systems - content - data insights - experiences , has delivered business growth for brands. It has made them talked about. And some of these projects have been recognized at major festivals such as Effie Awards, Cannes Lions, The One Show, MMA Smarties, Clio, Clio Sports, El Ojo de Iberoamerica, Wave, CCSP (São Paulo Creative Club) and also made the list of most viewed ads on Youtube’s Leaderboard Ads and Mashable Global Top 20 Ads Chart.
If you want to get in touch just email me at fonsecacarlao@gmail.com or call +5511 991992749
awards
Cannes Lions:
Gold - Outdoor - Repelan
Silver - Design - Next bank
Silver – Print – GIV Grupo de Incentivo à Vida ONG
Bronze - Creative Data - E-Moving
Bronze - Creative Data – Next bank
Bronze – Design - Next bank
Shortlist - Direct – E-Moving
Shortlist – Direct – E-Moving
Shortlist – Creative E-commerce – E-Moving
Shortlist – Film – Novartis
Shortlist – Promo – Brahma+ESPN
Shortlist – Public Relations – Brahma Seleção
Shortlist- Public Relations – Brahma Seleção
Shortlist – Promo – Brahma Seleção
Effie Awards:
Gold – Services – Wifi Killer
Bronze – Data Driven Idea – E-Moving
Bronze – Financial – Next bank
The One Show:
Gold – Mobile – Next bank
Gold – Digital Craft – Next bank
Bronze – Interactive – Brahma Seleção
Bronze – Mobile – Next bank
Merit – Digital – Next bank
Merit – Craft – Next bank
London International Awards:
Gold – Digital – Next bank
Gold – Digital – Next bank
Silver – Digital – Next bank
Silver – Design – Next bank
Bronze – Digital – Next bank
Bronze – Design – Next bank
MMA Smarties:
Gold – Cross Media – Wifi Killer
Silver – Mobile – Next bank
Bronze – Innovation – Next bank
Shortlist – Brand Awareness – Wifi Killer
Clio Sports Awards:
Gold – Sponsorship & Endorsment – Bradesco
Gold – Public Relations – Bradesco
Gold – Social Good – Bradesco
Silver – Brand Entertainment – Bradesco
Bronze – Public Relations – Brahma Seleção
Bronze – Social Media - Bradesco
Clio Awards:
Gold – Digital & Mobile – Next bank
Gold – Digital & Mobile – Next bank
Bronze – Digital & Mobile – Next bank
D&AD:
Yellow Pencil – Digital & Mobile – Next bank
New York Festivals:
Gold – Craft Cinematography – Bradesco
Gold – Use of Medium Film – Bradesco
Silver – Craft Direction – Bradesco
Silver - Corporate Image – Bradesco
Shortlist – Public Relations – Bradesco
El Ojo Iberoamerica:
Grand Prix - Digital – Next bank
Grand Prix – Design – Next bank
Gold – Print – Sea Shepherd
Gold – Digital – Next bank
Gold – Digital Craft – Next bank
Gold – Digital Craft – Next bank
Gold – Digital Craft – Next bank
Gold – Design – Next bank
Silver – Sports – Brahma Seleção
Silver – Interactive – Brahma Seleção
Silver – Design – Next bank
Silver – Content – Next bank
Silver – Innovation – Next bank
Silver – UX – Next bank
Bronze – Digital & Social – E-Moving
Bronze – Interaction – Next bank
Shorty Awards:
Gold – Winner South America – Bradesco
Finalist – Long form video – Bradesco
Wave Festival:
Grand Prix – Mobile – Next bank
Grand Prix – Digital Craft – Next bank
Gold – Digital – Next bank
Gold – Digital – Next bank
Gold – Brand Communication – Next bank
Gold – Industry Craft – Next bank
Silver – Mobile Innovation – Next bank
Silver – Mobile Technology – Next bank
Silver – Dgital – Next bank
Silver – Design – Next bank
Bronze – Branded Content – Next bank
Shortlist – Branded Content – Bradesco
Shortlist – Direct – Nike
Shortlist – Cyber – Nike
Shortlist – Cyber – Nike
CCSP – Brazilian Creative Club:
Gold – Digital Use of Technology – E-Moving
Gold – Promo & Direct – Caloi
Gold – Mobile – Next bank
Gold – Digital – Next bank
Gold – Design – Next bank
Silver – Integrated – Next bank
Bronze – Direct – E_moving
Bronze – Digital film – Next bank
Bronze – Digital – Caloi
Bronze – Print – Playboy magazine
Bronze – Radio – Playboy magazine
4 x In-book – Next bank
2 x In-book – Brahma Seleção
2 x In-book - Samsung
1 x In-book - Caloi
1 x In-book – Playboy magazine
Cristal Festival:
Safira – Promo & Activation – Brahma Seleção